Live event television is probably the media format that delivers most impact as it happens. However, the TV election debates in 2010 had appeal partly because of their novelty and also because they were different to conventional broadcast news: they were a direct channel to the voter, in comparison with the spin, packaging and partisan bias of so much traditional political media. Those debates were just the tip of an iceberg of networked journalism which helped create a vastly increased space of political conversation between voters, often reacting to and with mainstream media.
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