Wednesday 21 September 2011

Digital publishing in the developing world: Imitation or autonomous evolution?

It is clear that in the case of countries from the South, infrastructure limitations and low rates of human development hinder the advancement of electronic publishing such as it is known in more advanced regions. And certainly what little news that comes out about digital publishing in the developing world is usually related to incursions undertaken by those same actors from the North.

Let’s not forget that digital models represent more than just a tool: with a notable dose of egocentrism contained in its very name and the attraction produced by a logo that refers, amongst other things, to biblical sin, an iPad may well captivate a young Westerner – educated in a particular tradition – but it won’t have the same effect on someone from India or the Cameroon. And, as we will point out later, the experience of reading from the screen of a cell phone means something very different to a Chinese user, for example, than it might do to a European one, due to the qualitative difference in the characters used in each case.

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