Wednesday 13 July 2011

GSMA Publish 2011 MMU Annual Report

Over the last 12 months, the mobile money industry has doubled in size; and as the industry has grown. This 2011 report contains a selection of important best practices and insights that the MMU team have identified. MMU strives to provide the industry with practical, actionable recommendations for how to create successful Mobile Money services.

This report catalogues key pieces of work from the last year, including the guide to driving customer adoption of Mobile Money, and the research that MMU conducted into how banks and operators can succesfully develop effective relationships to offer Mobile Money services.
http://mmublog.org/wp-content/files_mf/mmu_report98.pdf 

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